fast fashion

Fashion for Good in Amsterdam

Fashion for Good in Amsterdam

This past March, my husband and I had the good fortune to visit the Fashion for Good Museum in Amsterdam, the Netherlands—an interactive museum that tells “the stories behind the clothes you wear and how your choices can have a positive impact on people and our planet.”

The health of the planet is top of mind for people in Amsterdam—something we learned almost as soon as we arrived, as the cab driver who took us from the airport to our hotel, driving a fully electric vehicle, mentioned the concern: Amsterdam is below sea level, likely to feel heavy impacts of climate change, and thus, a place that is working toward solutions and adaptations.

Majamas Earth Hits the Brakes on Fast Fashion

Majamas Earth Hits the Brakes on Fast Fashion

Germaine Caprio launched Majamas Earth in 1999 after designing, patenting, and selling the first nursing tank top to Nordstrom Department Stores. “I thought,” she says, “I could sell one of these to everybody. I dove in, and I wanted to be big, like Lululemon.” So she added other clothing lines, basics for women (including those who are pregnant or nursing), men, and babies. And the business grew.