Bret Malley/2010/51 min/Health & Environment
Featuring renowned environmentalist Bill McKibben and business executive Scot Case, Greenwashers is a satirical documentary that blurs the line between green and greed, truth and believability, environmentalism and marketing. Misleading consumers about the environmental benefits of a product or service has become a new marketing standard and Greenwashers takes this practice to the extreme. Following a pair of Greenwashers, the film illustrates the various strategies, sins, and consequences of greenwash.