Germaine Caprio launched Majamas Earth in 1999 after designing, patenting, and selling the first nursing tank top to Nordstrom Department Stores. “I thought,” she says, “I could sell one of these to everybody. I dove in, and I wanted to be big, like Lululemon.” So she added other clothing lines, basics for women (including those who are pregnant or nursing), men, and babies. And the business grew.